The romcom, which has been produced by Yash Raj Films, will also see Kaif’s co-stars Imran Khan and Pakistani actor-singer, Ali Zafar gracing the event, which will be held at Vox Cinemas, Marina Mall, Abu Dhabi.
Speaking with Emirates 24|7, Yash Raj Films’ Head of Mena region, Nelson D’Souza said: “The film is a complete package, and will certainly draw in the crowds. Added to that is the star power, with both Katrina and Imran riding high on the success of their respective hits, “Zindagi Na Milegi Dobara” and “Delhi Belly”.
“Plus, Pakistani singer Ali Zafar has his own fan-following and we are quite confident “Mere Brother Ki Dulhan” will do well in the cinemas.”
When quizzed about the filmmakers choice in Abu Dhabi hosting the world premiere, as opposed to the traditional choice for Bollywood with Dubai being the main focus, D’Souza said: “Everyone holds premieres in Dubai, and we wanted to be different; so, we chose the capital.
“Aside from “My Name is Khan”, there has been no independent Bollywood film premiere in Abu Dhabi and we truly believe the cinematic audience there is starved for some starry glamour.”
While the premiere is an invite-only event, D’Souza confirmed that fans would have plenty of opportunities to see their favourite celebs in the flesh, with a 5pm appearance by the trio at the Sharaf DG outlet in Abu Dhabi Mall; this will be followed by the 7pm red carpet at Vox Cinemas.
“There will also be 100 people who can win invite to the film premiere via our television partner, Zee Network and our radio partner, 105.4 Radio Spice,” he added.
“Mere Brother Ki Dulhan” is set amongst upper middle class families in northern India, which sees Khan’s character falling in love with his brother’s (Ali Zafar) fiancée (Kaif). The film has drawn parallels with the Hollywood film, “Dan In Real Life”, along with the Indian film, “Sorry Bhai”.
Talking about the film’s release one week after the Salman Khan magnum opus, “Bodyguard”, D’Souza said there was nothing to fear.
“The two films are poles apart; with one being an action thriller, while the other a romantic comedy. Both movies will have their separate audience and it will certainly cash in on the Eid rush.”
Zee Aflam, the 24-hour Pan Arab Bollywood film channel, will also air the making of the film prior to its release.
Tamer Al Sherbini, Head of Marketing, Zee Aflam, said in a statement: “Our partnership with Yash Raj Films, for the world premiere of “Mere Brother Ki Dulhan” in the UAE highlights our commitment to bring the true Bollywood experience to the local Arabic audiences – our primary viewers.”
The Bollywood stars are no novices to the UAE, with Khan having visited Dubai for several film promotions and premieres over the last two years, with Zafar also hosting many concerts in the emirates.
Meanwhile Kaif, who aside from being a hot premiere favourite here, is also the brand ambassador for the Abu Dhabi-based Eithad Airways.
According to sources, the trio will stop in the capital just for the day, before catching a late night flight to London for the film’s premiere there, the following day. Their promotional blitzkrieg will see them return to Mumbai on September 9, when the film releases across India.
“Mere Brother Ki Dulhan” goes on general release on September 8 across UAE cinemas.
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