'Transformers' Looms Large Over Holiday Weekend...

On Friday, Transformers: Dark of the Moon dominated the box office with an estimated $32.9 million on approximately 9,300 screens at 4,013 locations. That ranked as the third highest-grossing non-opening Friday of all time behindTransformers: Revenge of the Fallen ($36.7 million) and Star Wars: Episode III -($33.5 million). With $92.1 million in three days ($97.6 million including previews), Transformers: Dark of the Moon edged out The Hangover Part II's $91.3 million as the top-grossing three-day start of 2011 so far. However, its predecessor, Revenge of the Fallen, had generated $127.9 million by Day Three, and, while the first Transformers movie had a lower three-day gross ($84.9 million), it had nearly 20 percent greater estimated attendance than Dark of the Moon. Dark of the Moon's 3D share of the gross continued to be 60 percent at a record 2,789 3D locations.Transformers: Dark of the Moon jumped 53 percent from Thursday to Friday, which was a greater increase »


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